Rich Pleeth, co-founder and CEO of Fin Sustainable Logistics, has a wealth of experience in ridesharing, e-scooters, marketing, fundraising and regulatory affairs. He was previously managing director and head of investor relations at Bolt, where he successfully secured a Transport for London private car licence for Bolt and helped raise more than US$200 million. Prior to Bolt, he was the chief marketing officer at Gett. Earlier in his career, Rich worked at Google in the marketing team where he managed Chrome, Search and brand marketing for the UK.